The Marketing program focuses on the various aspects of the marketing function, including business-to-business marketing, marketing research, integrated marketing, and marketing management. Students develop a marketing plan as a capstone marketing project.
Career options and trends: public relations, digital marketing, social media, communications, event management, brand management, etc.
The bachelor’s program in Management prepares graduates with a diverse background in general management and industry, and they develop strong ethics, outcomes, and are ready to lead.
Career options and trends: operations management, HR, business development, marketing, project management, entrepreneurship/ family business, etc.
International Business is an interdisciplinary program that focuses on the emerging global business environment. It develops the necessary skills graduates need to succeed as leaders in any size multi-national enterprise.
Career options and trends: international trade, foreign service, finance, international economics, investment banking, etc.
The Finance program focuses on course work designed to place graduates in financial service industry careers. It includes a mix of finance and business management courses.
Career options and trends: commercial banking, financial planning, investment banking, money managing, insurance and real estate, sales and trading
The Management Information Systems (MIS) program equips students with the ability to successfully identify, design, and implement information systems and technology within the context of an operating business; students will be educated not only in the information systems themselves, but also in best business and management practices.
Career options and trends: Computer Systems Analyst, Software Developer, Web Developer, Information Security Manager, Technical Support Specialist
The Hospitality Management program focuses on the largest components of one of the fastest-growing industries in the world-hospitality and tourism.
The Entrepreneurship program focuses on business enterprise models and entrepreneurial bases. By combining a rigorous academic curriculum, leadership development, experiential learning, and relationships with industry leaders, graduates prepare to become tomorrow’s entrepreneurs.
Career options and trends: entrepreneurship/ family business, business consultant, sales, research and development, etc.
All undergraduate students take the general education core, through which students gain exposure to a wide range of subjects in the behavioral and social sciences, English, economics, philosophy, and other humanities subjects; and mathematics and the natural sciences. This ensures that every graduate enter the workforce well rounded and able to write as well as they can do numbers and analyze data.
Students have the opportunity to pursue a double major (to graduate with two focus areas) or earn a minor (a secondary focus area). Dual majors are available in the following curriculum combinations:
Students can also spend the final year at Northwood (Study 3 years in Sri Lanka and final year in USA ), choosing one of 10+ specializations not offered in Sri Lanka, health care management, fashion marketing and management, accounting, and economics, to name a few. They too enjoy the same benefits as any other international student in the US, as 12 months of work after graduation and also work on campus during their final year whilst studying.
Intern at Hemas - Consumer Brands
Northwood Major in International Business & Marketing
Lyceum International School – Wattala
Major in Marketing and Business Management – North Wood University